Almost 64% of customers are likely to read Google reviews before visiting a local business • 42% of local searchers click into map pack results • 18% of local searches lead to a purchase within 24 hours • ‘Open now near me’ searches have increased by 400% • Four in five people use search engines for local queries • 50% of smartphone users visited a store within a day of their local search • 46% of all Google searches are local